Recently we called on Standards Associates (SA) to help us resolve a market access issue of great importance to Estee Lauder. Without the help of SA, Estee Lauder was going to cease its skincare business which makes up 30 percent of Estee Lauder’s total business volume in Saudi Arabia estimated at $2.7 million. Standards Associates staff and CEO knowledge of the industry standards and market access procedures has been a great asset for us.

In the past year, the automobile manufacturers, with Standards Associates assistance, have been working very closely with standardization bodies in the GCC region on regulatory issues. We are making a lot of progress in developing fair standards. Standards Associates industry knowledge in this field can be credited as one of the key factors for these successes. One example was the acceptance of U.S. side-impact standard as equivalent to the European. GM will be able to save money with this acceptance by eliminating duplicate testing.

GE has benefited from Standards Associates work on standards in the Middle East region. Many good electrical standards and test methods have been promulgated and adopted in several GCC countries resulting in increasing export of GE products.

Standards Associates provided global market access research services through a strategic partnership with Underwriters Laboratories (UL).  Our research services assisted a wide spectrum of UL’s clients from small organizations to Fortune 500 companies on a wide spectrum of medical devices, high technology equipment, and industrial products, to name a few.  These services were paramount to UL’s clients in creating their international strategy, achieving global revenue goals, and penetrating new markets.